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Nvidia is lowering the price of the RTX 3080 and RTX 3090 ahead of the launch of the next-generation GPU

Nvidia may lower the price of its Ampere graphics card this week
A series of new leaks have revealed that Nvidia is planning discounts on its GeForce RTX 3090 and 3080 graphics cards. If true, these discounts will take place just before the launch of the company’s Lovelace GPU.

Nvidia is slashing RTX 3080 and RTX 3090 prices ahead of next-gen GPU launch
Nvidia is slashing RTX 3080 and RTX 3090 prices ahead of next-gen GPU launch

According to Benchlife (open in the new tab) and reported by VideoCardz (open in the new tab), the discount is expected to take place this week, although there is no word on the exact date. It is said to affect the following best graphics cards: 3090 Ti, 3090, 3080 Ti and 3080.

Leaked documents from Benchlife reveal the new MSRPs will put the RTX 3090 Ti at $1,499, the RTX 3090 at $1,299, the RTX 3080 Ti at $1,099 and the RTX 3080 at $799. There are currently no reports on whether other cheaper 3000-line graphics cards will be discounted.

It seems that these rumors have been supported by a number of online retailers who have started posting falling prices. However, the discount is not consistent with the leaked information. For example, Newegg is posting new prices for all premium cards except the RTX 3080. Evga stores directly in the U.S. are posting all the newly leaked MSRP, but BestBuy only announced a discount for the 3090 Ti.

Analysis: Why lower the price now?

It makes sense for Nvidia to lower the price for its high-end Ampere repository, especially since Lovelace graphics cards will be coming soon.

Many rumors are placing the RTX 4090 graphics card at the base clock of 2235MHz with an increase to 2520MHz (although there is a possibility that overclocking can increase to 2750MHz). And combined with other leaked specs, it looks like this card could be twice as powerful as the RTX 3090.

With those kinds of impressive specs, Nvidia will definitely try to lower the price on its 3000 line, as we can see how these cards have been overvalued. Not to mention that thanks to the recent decline in cryptocurrency mining activity, the tech giant is getting back tons of stock that need to be released for the upcoming Lovelace.

Keep in mind that it’s all guesswork based on unconfirmed leaks, so think carefully.

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